The Concept
Love like a CEO...
The Yoke Experiment is a bold new podcast that asks: What if we applied the same strategies used to build businesses... to our dating lives?
Born from the upcoming book of the same name, The Yoke Experiment podcast expands on a powerful idea: that love, like any major investment, deserves strategy, self-awareness, and smart decision-making. This show expands on that philosophy—blending relationship science with business tactics, featuring 7-figure and up single entrepreneurs, expert guests (psychologists, matchmakers, founders), and a social experiment that puts the audience in the driver’s seat. Each episode features candid conversations with 7-figure entrepreneurs and thought leaders—real daters at the top of their game—sharing how they apply business strategy to their love lives.
Each week, listeners can engage through the Yoke app, where they can either match themselves with featured singles or refer a fellow entrepreneur and become the matchmaker.
From refining your “dating funnel” to mastering emotional intelligence like an executive, this show is for the ambitious, self-aware, love-curious generation who want results in life and love.
Think Shark Tank meets We Met At Acme—but with smarter questions and a deeper emotional return on investment.
About the host
Lorene Cowan, a Harvard graduate, is the founder of Yoke—the first dating app designed for entrepreneurs, launching this fall. Yoke helps entrepreneurs find love and long-lasting partnerships with like-minded individuals, and also allows users to refer other entrepreneurs into the ecosystem.
A serial entrepreneur and Entrepreneurial Life Strategist, Lorene has coached founders and creatives on how to align their love lives with their goals, not against them. She has spoken on numerous stages about entrepreneurship and personal growth, made multiple television appearances, and now brings her powerful frameworks to the mic.
Lorene’s personal relationship mistakes—and the realization that she needed a smarter, more strategic approach to love—the podcast builds on the upcoming book of the same name. In Lorene’s words:
“The app is the vehicle to find love, but the book is the GPS.”
She is also the author of the upcoming book The Yoke Experiment (releasing this fall)—a game-changing dating guide that merges business strategy with romantic success. Blending psychology, data, and real-world stories, the book reinforces the show’s core message:
Treat your love life like your most important startup.
Why now?
● 58% of singles say dating feels like a “second job”
● Entrepreneurship is on the rise, and many high performers are still single
● People are burned out from swiping and craving intention + structure
● With The Yoke Experiment book and app launching soon, the podcast is poised to lead a cultural shift toward smarter, more strategic dating
Episodes
The Dating Funnel Audit – Why you keep attracting the wrong people (and how to fix it)
Investor Energy vs. Interview Energy – Stop pitching yourself, start investing wisely
Founder Couples Tell All – How power duos build love and legacy
The Emotional Intelligence ROI – What emotionally intelligent dating actually looks like
Audience Matchmaker Challenge – The public sends in referrals… and we follow up
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CONTACT
wemetonyoke@gmail.com