The Concept
Love like a CEO...
The Yoke Experiment is a bold new podcast that asks: What if we applied the same strategies used to build businesses... to our dating lives?
The Yoke Experiment podcast expands on a powerful idea: love – like any major investment – deserves strategy, self-awareness, and smart decision-making. This show expands on that philosophy—blending relationship science with business tactics, featuring 7-figure + single entrepreneurs and expert guests (psychologists, therapists, and relationship coaches). Each episode features candid conversations with entrepreneurs and thought leaders sharing their highs and lows in relationships. Our goal with the podcast is to help entrepreneurs, guests, and listeners apply business strategies to their love lives in this one of a kind experiment.
From refining your “dating funnel” to mastering emotional intelligence like an executive, this show is for the ambitious, self-aware, love-curious generation who want results in life and love.
Think Shark Tank meets Love is Blind— with deeper questions and emotional return on investment for our 7-figure business owners looking for love.
About the host
Lorene Cowan, a Harvard graduate, is the founder of Yoke—the first dating app designed for entrepreneurs, launching this spring. Yoke helps entrepreneurs find love and long-lasting partnerships with like-minded individuals and allows users to refer other entrepreneurs to the Yoke ecosystem.
A serial entrepreneur and entrepreneurial life strategist, Lorene has coached founders and creatives on how to align their love lives with their goals, not against them. She has spoken on numerous stages about entrepreneurship and personal growth, made multiple television appearances, and now brings her powerful frameworks to the mic.
Lorene’s personal relationship mistakes—and the realization that she needed a smarter, more strategic approach to love—the podcast builds on the upcoming book The Yoke Foundation.
As the author of The Yoke Foundation (releasing this fall), Lorene is thrilled to dive into psychology, data, and real-life stories. In her words, “The app is the vehicle to find love, but the book is the GPS.” The book is the foundation of the show’s core message:
Treat your love life like your most important startup.
Why now?
● 58% of singles say dating feels like a “second job”.
● Entrepreneurship is on the rise, and many high performers are still single.
● People are burned out from swiping and craving intention + structure.
● With The Yoke Foundation book and app launching soon, the podcast is poised to lead a cultural shift toward smarter, more strategic, dating.
Episodes
The Dating Funnel Audit – Why you keep attracting the wrong people (and how to fix it)
Investor Energy vs. Interview Energy – Stop pitching yourself, start investing wisely
The Emotional Intelligence ROI – What emotionally intelligent dating actually looks like
Audience Matchmaker Challenge – The public sends in referrals… and we follow up
Bonus: Founder Couples Tell All – How power duos build their love and legacy
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Submit Your Questions!
Do you have questions you've been dying to ask? Have a guest you'd like to suggest? Want to be a guest yourself? We would love to hear all about it! Submit it to info@wemetonyoke.com. Whether it's about love, entrepreneurship, mindset, or navigating modern relationships — we want to hear from you! Each week on the podcast, our hosts and expert guests will answer real questions from listeners just like you.