The Concept
Love like a CEO...
The Yoke Experiment is a bold new podcast that asks: What if we applied the same strategies used to build businesses... to our dating lives?
Born from the upcoming book of the same name, The Yoke Experiment podcast expands on a powerful idea: that love, like any major investment, deserves strategy, self-awareness, and smart decision-making. This show expands on that philosophy—blending relationship science with business tactics, featuring 7-figure and up single entrepreneurs, expert guests (psychologists, therapists, & relationship coaches). Each episode features candid conversations with 7-figure entrepreneurs and thought leaders—real daters at the top of their game—sharing their highs and lows in relationships. Our goal with the podcast is to help entrepreneurs, guests, and listeners apply business strategies to their love lives in this one of a kind experiment.
From refining your “dating funnel” to mastering emotional intelligence like an executive, this show is for the ambitious, self-aware, love-curious generation who want results in life and love.
Think Shark Tank meets Love is Blind—but with deeper questions and emotional return on investment for our 7-figure business owners looking for love.
About the host
Lorene Cowan, a Harvard graduate, is the founder of Yoke—the first dating app designed for entrepreneurs, launching this fall. Yoke helps entrepreneurs find love and long-lasting partnerships with like-minded individuals, and also allows users to refer other entrepreneurs into the ecosystem.
A serial entrepreneur and Entrepreneurial Life Strategist, Lorene has coached founders and creatives on how to align their love lives with their goals, not against them. She has spoken on numerous stages about entrepreneurship and personal growth, made multiple television appearances, and now brings her powerful frameworks to the mic.
Lorene’s personal relationship mistakes—and the realization that she needed a smarter, more strategic approach to love—the podcast builds on the upcoming book of the same name.
She is also the author of the upcoming book The Yoke Experiment (releasing this fall)—a game-changing dating guide that merges business strategy with romantic success. In her words: “The app is the vehicle to find love, but the book is the GPS.” Blending psychology, data, and real-world stories, the book reinforces the show’s core message:
Treat your love life like your most important startup.
Why now?
● 58% of singles say dating feels like a “second job”
● Entrepreneurship is on the rise, and many high performers are still single
● People are burned out from swiping and craving intention + structure
● With The Yoke Experiment book and app launching soon, the podcast is poised to lead a cultural shift toward smarter, more strategic dating
Episodes
The Dating Funnel Audit – Why you keep attracting the wrong people (and how to fix it)
Investor Energy vs. Interview Energy – Stop pitching yourself, start investing wisely
The Emotional Intelligence ROI – What emotionally intelligent dating actually looks like
Audience Matchmaker Challenge – The public sends in referrals… and we follow up
Bonus: Founder Couples Tell All – How power duos build their love and legacy
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Submit Your Questions!
Got a question you've been dying to ask? Whether it's about love, entrepreneurship, mindset, or navigating modern relationships — we want to hear from you! Each week on the podcast, our hosts and expert guests will answer real questions from listeners just like you.
CONTACT
wemetonyoke@gmail.com