Get Your Preorder: The Yoke Foundation

Your Foundation, Opportunities, Key Metrics, and Emotional Intelligence

In The Yoke Foundation, author Lorene Cowan — Harvard graduate, founder of the Yoke app, and Entrepreneurial Life Strategist — lays the groundwork for building a thriving personal and professional life from the inside out.

This book isn’t just about dating or business — it’s about mastering the foundation that fuels both. Lorene translates the four core pillars of the Y.O.K.E. Framework into actionable principles that help entrepreneurs align mindset, purpose, and relationships for sustainable success.

Grounded in psychology, entrepreneurship, and self-mastery, The Yoke Foundation will help you:

  • Build emotional resilience and clarity before pursuing love or business growth.

  • Identify opportunities that align with your values and vision.

  • Measure progress with meaningful metrics that go beyond money or status.

  • Strengthen your emotional intelligence to lead, love, and live with purpose.

Bold, insightful, and transformative, The Yoke Foundation helps readers shift from surviving to thriving — in business, relationships, and life.

Because before you build the empire or find the partner…
you must build you.

Preorder The Yoke Foundation today — and start creating the inner architecture for success, love, and legacy.

Coming Soon: SPRING 2026

Love is the Ultimate Startup. Treat It Like One.
Join the waitlist now for the dating book every entrepreneur didn’t know they needed.

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What if you could apply business strategy to your love life?

The Yoke Experiment

A bold, insightful guide that flips the script on modern dating by merging it with the principles of entrepreneurship.

Written by Lorene Cowan—entrepreneurial life strategist, dating app founder, and coach—The Yoke Experiment challenges high-achieving singles to stop “winging it” in love and start dating with the same clarity, strategy, and data-driven mindset they use in business.

This isn’t just a book. It’s a mindset shift and a movement for people who are done with surface-level swiping and ready to build real, purpose-driven relationships.

Drawing from real-world stories, psychological research, and Lorene’s original Y.O.K.E. Framework (Your Foundation, Opportunities, Key Metrics, Emotional Intelligence), this book will help you

  • Date like an investor—track your ROI, vet with intention, and expand your dating funnel

  • Balance ambition and intimacy without sacrificing one for the other

  • Leverage emotional intelligence and personal branding in love

  • Make high-quality romantic decisions aligned with your long-term goals

  • Treat love like the legacy-level partnership it’s meant to be

Part memoir. Mostly strategy. All heart.
Because love is the ultimate collaboration.

Built for Founders, Side-Hustlers & High Performers

You’ve optimized every part of your life—except love. It’s time to fix that.

Inside The Yoke Experiment, you’ll meet other entrepreneurs doing the same. You’ll also learn from real relationship experts, emotional intelligence coaches, and successful founder couples who’ve made love work.

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Pre-Order Perks

First Access to Audio-Book

Early Chapter Previews

Don’t just fall in love. Build it—with strategy.

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Just smart insights and early access to change your love life for good.