Love is the Ultimate Startup. Treat It Like One.
Join the waitlist now for the dating book every entrepreneur didn’t know they needed.
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What if you could apply business strategy to your love life?
The Yoke Experiment
A bold, insightful guide that flips the script on modern dating by merging it with the principles of entrepreneurship.
Written by Lorene Cowan—entrepreneurial life strategist, dating app founder, and coach—The Yoke Experiment challenges high-achieving singles to stop “winging it” in love and start dating with the same clarity, strategy, and data-driven mindset they use in business.
This isn’t just a book. It’s a mindset shift and a movement for people who are done with surface-level swiping and ready to build real, purpose-driven relationships.
Drawing from real-world stories, psychological research, and Lorene’s original Y.O.K.E. Framework (Your Foundation, Opportunities, Key Metrics, Emotional Intelligence), this book will help you
Date like an investor—track your ROI, vet with intention, and expand your dating funnel
Balance ambition and intimacy without sacrificing one for the other
Leverage emotional intelligence and personal branding in love
Make high-quality romantic decisions aligned with your long-term goals
Treat love like the legacy-level partnership it’s meant to be
Part memoir. Mostly strategy. All heart.
Because love is the ultimate collaboration.
Built for Founders, Side-Hustlers & High Performers
You’ve optimized every part of your life—except love. It’s time to fix that.
Inside The Yoke Experiment, you’ll meet other entrepreneurs doing the same. You’ll also learn from real relationship experts, emotional intelligence coaches, and successful founder couples who’ve made love work.
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Don’t just fall in love. Build it—with strategy.
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